Summary: Are you ready to elevate your social media presence in 2016? If you have been looking for answers or just looking to learn a few more tips to make your online presence explode, then you are in luck!
Today on the Circle of Docs Podcast we sit down with Dr. Matthew Loop as he launches his new book, Social Media Made Me Rich.
In this episode you will learn how Matt went from literally having to borrow money from his ex girlfriend’s father to pay his bills to learning how to use MySpace (yes, it was 2005 back then) and how he now is the highest paid social media revenue strategist in North America.
This episode is no fluff! Get ready to take some notes, get inspired and ready to serve your community with the power of social media.
Lastly, if you want to take advantage of Dr. Loop’s offer just for COD members, scroll to the bottom of the page and click the red link…. you will not be disappointed.
Now, let’s get on with the show!
This is the part where I’m supposed to tell you how great I am, right? You know, where most authors use credibility by association triggers, important buzzwords and brag about accomplishments. Well, instead of boring you I think you deserve the real story “behind the scenes.”
I wasn’t always successful, not by a long shot.
When I started out online, I didn’t have a million-dollar business or the luxury of a big bank roll like most gurus you might already be familiar with. My parents weren’t rich either.
Before discovering the power of social media, I was desperately struggling in business and juggling over $135,000 of loan debt. My credit cards were maxed because of all the ineffective advertising gimmicks I tried.
I even went to Bank of America one day and attempted to cash a convenience check. If you’re not familiar with what that is, it’s a preprinted check that’s linked to your credit card. When you cash it, they jack up your interest rate and charge you fees up the wazoo.
As I stood at the counter, the bank teller came back from talking with her manager. My palms were sweating and I felt terrible. She politely said they couldn’t cash the check. My heart sank. I felt crushed and was quickly running out of options.
I still remember being on the verge of collapse, having more and more anxiety daily. My stomach was constantly knotted up. I was scared because I knew if I didn’t make something happen fast, I’d have to close my doors and take a job waiting tables.
That sure wasn’t what I signed up for when I went to grad school.
I felt like a total failure because I could not make the traditional promotion and advertising work. By this time, I could hardly afford rent in my one-bedroom apartment.
Probably the worst part was when my ex-girlfriend’s dad took me out to lunch one day at Bahama Breeze. After we ate, he presented me with a $2,000 check because he had gotten wind of my financial circumstances. I had no idea this was coming.
You might say, “Why was that so bad?”
Well, whatever I had left of my ego was totally squashed that day. I was humiliated, and it was a very humbling experience. To say I felt less than a man would be an understatement. However, I had no choice at the time but to accept the loan. Now, the pressure was really on.
I had to make things work in a major way. There was just no other option. It’s one thing to let yourself down. It’s another thing to let someone else down—especially when they invest in you. It turns out this situation was the kick in the ass I needed to get laser-focused and motivated to start making things happen.
Right after that hardship experience, I began to take an interest in social media and human behavior. I became fascinated with why people make the decisions they make when it comes to purchasing. I started asking myself questions like: Why would someone that clearly needs my service not invest in their health? What psychological factors influenced buying habits?
I devoured books on the subject. Probably one of the most powerful books I ever read on the subject was called Influence: The Psychology of Persuasionby Robert Cialdini. It was like a fog had lifted. I finally understood how valuable marketing was in the grand scheme of things.
Marketing is simply the ability to effectively communicate (1) what you do (2) to the perfect audience (3) at the right time and (4) in such a way that enables a prospective customer to take necessary action so you can help them. It’s about ethically influencing an individual so they can achieve the result they’re already seeking at a much faster pace. We’ll talk more about influence and psychology later.
The rest is, as they say, history.
As I began to grow my brick-and-mortar chiropractic practice quickly using the Internet, a friend asked me to show him what I was doing because he was having problems getting the word out about his office.
He was completely blown away by what I was doing on Myspace (yes, you read that correctly). After all, everyone I spoke with thought it was a network for kids. A short time later, he began to see brag-worthy results in his own practice by cloning the same social media marketing process I developed.
Right around that time I started to realize the power of connecting people who were faced with real problems to effective solutions. If you can successfully do this, others will gladly pay you for your expertise, coaching, and advice.
In the mentioned example, my colleague had a problem he needed solved. Chiropractors, like the overwhelming majority of professionals, aren’t trained to market in school, so acquiring new clients when they get out is very difficult for many.
However, it’s not difficult for the reason you might think.
There’s no shortage of people looking for wellness, holistic health providers, alternatives to medicine, and natural solutions for pain. With that said, why aren’t many chiropractic practices booming like crazy?
It’s because these professionals (like most other businesses) don’t know how to properly market and communicate to the people that actually need their services. Marketing is EVERYTHING online and offline, no matter what type of company you have or are thinking about starting!
So after I had my little epiphany in 2006, I decided to put my Internet promotion expertise in DVD format so I could reach the masses of other chiropractors worldwide. That was my initial big taste at harnessing the Internet to help others with my specialized knowledge. It was also my first real information product.
I still get regular testimonials sent in from professionals that have applied the concepts, letting me know how it’s changed their businesses and lives for the better. I cannot even describe to you what an amazing feeling it is to serve others doing what you love—while getting paid ridiculously well for it.
The crazy thing was that my “secondary” source of income eventually overtook my primary practice income. I was totally shocked. The demand increased so much that I had accidentally stumbled upon a career in consulting.
I loved helping patients in the office, but I figured that if I was able to show doctors how to reach and serve more with social media, I could directly and indirectly impact millions of people in need. Being able to leave a positive legacy like that really excited me.
Throughout the last several years, I’ve been fortunate to train several thousand ordinary people, business owners, brands, consultants, authors, entrepreneurs, and famous public figures.
I’ve spoken from stage at world-class events and built a strong loyal following from scratch in a few different industries. You’ll learn how to replicate that process in Social Media Made Me Rich.
Over the years, I’ve invested well over $125,000 in “me” (including seminars, private mastermind groups, and courses). I ambitiously did this so I could develop my expertise in order to help people like YOU financially prosper, experience more flexibility, and have a better quality of life by strategically using the internet to start or further scale a business.
I’m extremely passionate about helping aspiring entrepreneurs and business owners set up sustainable mini ATM’s online that generate passive recurring paychecks for years to come.
You see, social media, such as Facebook, YouTube, Pinterest, Instagram, and Twitter, aren’t just some hobby for me like they are for most others. I’ve actually built a successful brick-and-mortar business using it.
Then, I took that advanced knowledge, applied it to online commerce, and established two highly profitable seven-figure companies from scratch. The Internet has allowed me to sell millions of dollars’ worth of services and products over the years. More importantly, this knowledge has helped my private clients generate over 135 million dollars in extra sales.
An important note:
I’m NOT one of those entrepreneurs that believes in working and hustling 24/7 without coming up for air. We’ve all seen those guys. You won’t find me chained to an office or creating content every waking hour of the day.
Family is first in my book. Traveling the world and experiencing different cultures is second. As you can see by my photos on this page, freedom and flexibility are very important to me.
I love what I do for a living and have set my companies up around my ideal lifestyle. I teach private clients how to do the same. The true beauty of doing business online is that if you lay your foundation correctly, all you need is an internet connection, a laptop or smart phone to operate anywhere in the world.
If you’re an entrepreneur, brand, author, speaker, coach, or business owner, you’ll find a tremendous amount of value from the insights shared in Social Media Made Me Rich. I’ve developed a reliable blueprint, knowledge and experience to connect anyone (or company) with a BIG vision to their desired outcome.