Clickfunnels and chiropractors: Should chiropractors should be using clickfunnels for their chiropractic practice?
Have you heard of this company called Clickfunnels?
If not, thats totally ok (you were probably busy adjusting patients right?)
We have you covered and will teach you everything you need so you can determine if it’s a solution that you should be using for your practice.
Clickfunnels, at its core of the company, is essentially a landing page builder on steroids.
The biggest selling point is that it’s easy to use and it works beautifully. It does have some drawbacks, which we are going to cover later on, but overall it’s an excellent tool that you can use to build landing pages, sales funnels with upsell/downsell functionality and even membership sites for your practice. It’s packed with pre-made templates that you can customize however you see fit and modernize for your practice needs.
When using clickfunnels you can either select a pre-made high-converting funnel of your choice from the hundreds of available templates, or build your own from scratch.
ClickFunnels will let you create all your opt in pages, sales pages, email sequence, membership areas, online training courses etc, and intelligently link them together to build your funnel – all in one, easy to use tool.
Before we even get into the ClickFunnels software, you first need to understand why clickfunnels are the key to maximizing your chiropractic practice profits. They don’t tell you everything, so keep reading..
Why should a chiropractor be interested in sales funnels in the first place?
To start, using an online system like Clickfunnels gives you the opportunity to create another new patient generation tool and patient educator that is working for you literally 24x 7. Once you have the page built and sequence created, you literally can set it and start running traffic to it (via email or facebook ads) and you will most likely start to see people optin for your videos/giveaways/etc and schedule appointments.
UPDATE: Get a free trial of clickfunnels (for two weeks) by watching their short video. You can cancel after two weeks if you don’t like it, but you’ll be able to see how easy it is to get patients from the internet.
So, what does Clickfunnels do?
In essence, it’s all about the email address
Once you send traffic to your ‘funnel’ and get their email, you then start pre-selling your ‘leads’ with information or offers about your practice or the service you’d like them to buy. You can come up with something called a ‘soap opera’ sequence which is going to build up your lead’s trust and get them much more willing to become your patient.
Here’s how the sequence looks for a chiropractic practice:
- The first step in a successful funnel is sending potential patients to an optin page. This page is especially designed to get them to ‘opt in’ for something ( a video, course, or special offer).
Here is a working Example: You make a clickfunnel page with a video about low back pain (see below) and once a person opts in, then they watch your video and you can present them with an offer to come in to your office. After that you can start emailing them with more education or you can give them a special discount/incentive to schedule an appointment.
(the ‘funnel‘ below generated 26 (full paying) new patients for Dr. Beau’s office and he spent only $80 in advertising costs on Facebook)
What’s it all come down to: It’s a number game
So let’s say that you’re able to convert about 20% of all people who optin for your free video to come in under care.
Example: You spend $5 per optin/lead for 100 leads = $500 costs
However, 20% of those who optin call and schedule appointments.
If your average pt. case is worth $700 then you = $14,000.
(Anyone want to trade $500 dollars for $14,000?)-
This is the power of online marketing and clickfunnels
If you increase your profit margins, you can then outspend your competitors on ads and get more people into your sales funnel. The math is simple: the more visitors you get; the more money and patients you can serve.
How do the nuts and bolts of this all work you may be asking. Here they are:
Overview of steps to launch your first funnel:
It’s super easy and quick to make a funnel (and start getting new patients) if you follow these steps. First, grab a 14 day free trial (no strings attached) of Clickfunnels. Then once you’ve signed up (takes about 2 and a half minutes) come back here and then..
- Choose a funnel type.
- Select a template.
- Customize each page to fit your business.
- Add your products and ensure all your email and payment integrations are set up.
- Set a domain name for your new funnel.
- Save your funnel.
-See below for a preview of what a basic chiropractic funnel looks like. You just need to replace the words with your own.
The best things about Clickfunnels (benefits and features)
1: Great visual drag and drop editor
Although ClickFunnels gives a great starting point with the templates, their editor is where you really make each page your own. The pages are laid out using sections that can have a number of rows and columns and you use your mouse to drag elements around and place them in the desired location.
The editor is very intuitive and you can edit the text elements inline. Everything is organized in a logical way, so you won’t waste time searching for the things that you want to do. As an added bonus, there is no coding required!
2: Huge selection of page elements
Elements are essential for giving you the flexibility to design all the pages that you want. Basic elements include a headline, images, text, buttons, input forms and video widgets. These are the basic building blocks for a landing page. Additional advanced elements include SMS Signup, surveys, pricing tables, progress bars, Facebook comments, FAQ Blocks, countdown timers and custom HTML.
3: Sharing your funnels with friends and clients
The goal here is to make easy to use and be able to share your funnels with others.
When you grab your free trial, send us an email, and we will send you Dr. Beau’s highest converting funnels for free
- Easy to use “drag and drop” functionality
- Cost effective (basic membership is $97/mo. and has everything you’ll need)
- Can be integrated into custom domains/WordPress sites
- Legitimate Page Builder – you can see changes as you make them
- Can integrate with Stripe to take payments easily
- Can integrate with Mailchimp or other email providers to send automated emails
- Can be used to sell Physical or Digital Products
- Membership Area functionality
- Support is really good, will often create video screen grabs just for you
- You can share funnels between people (funnel design business opportunity)
- Plenty of pre-made FREE templates that you can use and customize right away
- Has a comprehensive split testing tool allowing you to split test different landing pages and declare a winner
- Conversion tracking stats so you can compare what offers convert the best
- Email integration that allows for full marketing automation
There are only a few downsides, which includes the initial set up of connecting your email providers, payment gateways, etc which takes about an hour to do the first time.
Secondly, the learning curve to which can be intimidating to some, but it shouldn’t be a problem if you really want to explode your business. Most funnels take about 30 minutes to get setup and customized.
- It’s more software you’ll have to spend time learning
- Can be confusing if you are a novice chiropractic marketer
- When ClickFunnels goes down, so does your landing pages
- Support is top notch, but can take a couple hours to respond
- URLS can be funky if you are not using a custom domain
Getting the Best Price on clickfunnels
The best way of taking advantage of clickfunnels is to sign up for a free 14 day trial of the software, and learn as MUCH as you possibly can during that time. Test things out, build funnels, test them, email your list etc.
The idea is that you should NEVER pay for clickfunnels, because it pays for itself. Just like an email marketing platform, it just pays for itself.
Be one of the smart chiropractors using clickfunnels and start your free trial now. You can always cancel later but you probably wont’ want to, simply because of how many new patients this software can drive for you.