The COD Business Book Club is a community of passionate readers seeking stories that will transform their practice and inspire their lives long after they’ve read them.

Books have changed my life for the better in more ways than I can imagine. From business and career-focused reads to science fiction adventures and thrilling fictional tales, the books I recommend are varied in their applicability and value. Plus, enjoy book giveaways, special discounts, and first access to my own personal book projects! [Full Disclosure: As an affiliate, I receive compensation if you purchase through these links.]

UPCOMING BOOK OF THE MONTH: MARCH

The magical moments that turn your patients into fans. Customers, patients, followers, subscribers. It's easy to just look at the numbers. How many likes? How many adjustments? How many new patients? But as chiropractors, we have to remember that there are people behind all that data. People who are looking to us to be a leader, to give advice, and to care. They are looking for trustworthy tools and resources, and for someone to help them to achieve their goals. In this dog-eat-dog world, these are the people who are looking for someone who they can trust, and who they know have their best interests in mind. These are the people, if you connect with them in the right way, who will become Superfans. Followers may "like" an Instagram post. Customers may buy a product. But "Superfans" will be your biggest supporters. They will promote you and your practice because they know you have made a difference in their lives. They will tell their friends. They will send you encouraging emails. They will connect with you and your other fans. Whether you're a shy new doctor just starting out, or the leader of a major chiropractic franchise, your superfans are out there waiting for you to connect with them. You just need to create that journey, to pave the yellow-brick road that will guide them surely and steadily to superfandom. You don't need to change the entire world to build a successful business; you just need to change someone's world. People don't become superfans the moment they find you. They become superfans because of the magical moments you create for them over time. This book will help you do just that.

DISCOVER SOME OF THE BEST BOOKS I KNOW

Welcome to the official COD Library! If you missed a past issue of the Book Club newsletter, you’ll find it here—just without any special book promotions or giveaway content. For those, you’ll need to subscribe to the Book Club newsletter by email.

Start With Why

By: Simon Sinek

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way -- and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

Book Yourself Solid

By: Michael Port

Book Yourself Solid, Second Edition enables you to adopt the right promotional perspective and provides the strategies, techniques, and skills necessary to get more clients and increase profits. Through verbal and written exercises, you'll discover the keys to developing a strong marketing plan and brand image. Features unique, personalized, updated social media marketing strategies for service professionals Provides new pricing models and sales strategies for simpler selling Delivers fresh networking and outreach strategies guaranteed to take only minutes a day Offers new solid product launch strategies and tactics for creating instant awareness Author a New York Times bestseller, TV personality, and highly recognized professional speaker Get the proven tools you can put into effect today with Book Yourself Solid, Second Edition, and watch your business grow exponentially!

Purple Cow

By: Seth Godin

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow."Purple Cow" describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.